Local Business Listings are Vital to Small Business Success

Businesses today are using online marketing services in Phoenix to increase their online exposure, traffic and leads. In addition to maintaining campaigns for search engine marketing in Phoenix, an increasing number of small businesses are beginning to look at the marketing potential of local business listings, which are included on a number of different search engines. It is a great tool for small businesses because like search engine marketing in Phoenix, it is geographically targeted to directly reach customers in the immediate area.

Most local business listings on search engines include the following:

• Business Information. This section tells the customer basic information, such as the name, address, phone number, email address and website. When customers visit your website, it’s important for it to be user friendly and that the design represent your brand well. Working with a company that specializes in web design in Phoenix would be highly beneficial.

• Details. This section adds to the basics, informing customers of the products or services the business offers.

• Photos/Videos. Business owners can add photos and videos to their listing page, so customers can get a better feel for the business environment and what they can expect when they visit. A company offering online marketing services in Phoenix can help you to develop professional photos and videos.

• Comments/Reviews. This section is a great outlet for customers to share their positive experiences with others, so they will want to become a customer as well.

Locals use these business listings on an everyday basis to find a variety of services to meet their needs, so it’s important for businesses to take advantage of this opportunity to connect. The following is a list of benefits you can receive by employing online marketing services in Phoenix to maintain local business listings:

• Accurate. When a user is searching for a specific service in their area, the business results provided are incredibly accurate. Searches can be performed by business category, location or by using selected keywords.

• Cost Effective. Claiming your business listing is very affordable and should be included as part of your budget for online marketing services in Phoenix. You can potentially gain a lot of targeted exposure at lower costs than other forms of advertising.

• Added Features. Local business listings allow for customers to view all the necessary information about your business. Phone number, website and business hours are basics that should be included. Some added features that business listings allow for include, photos and videos as well as a map with a list of directions on how to get to the business from a customer’s location.

Business listings are a major tool used by customers to find great local businesses to meet their immediate needs. In order to reach these customers, business owners should take advantage of this marketing tool by claiming their pages and adding features that show how great their business is.

In addition to local business listings, it is important that you use a large mix of other marketing tools in order to increase your chances of reaching your customers. For example, search engine marketing in Phoenix is one of the most important elements to include in a campaign as it will help your business to be found in organic search where most customers are searching.

Online marketing services in Phoenix can help you to develop an integrated marketing campaign for your business. At Fasturtle, offering expert online marketing services in Phoenix, we have successfully developed integrated marketing campaigns for hundreds of satisfied clients. With professionals in copywriting, email marketing, search engine optimization and web design in Phoenix, we are able to deliver each client with a personalized campaign that works best for them. For more information on online marketing services in Phoenix, please call Fasturtle at (888) 468-8785 or contact us online.